In their new branding system, the client wants to connect traditionalism with modernism.
The primary target audience for this wine brand is women between the ages of 21–35.
By researching the family background and pulling from classic elements such as stained
glass window designs, I was able to create a modern label that tied both to Italian history as well as to the client's family history. The emblem I designed incorporates a modern twist
on a sunflower, which is a motif found in the tiles of their homestead, but I used clean crisp lines for a modern flair.