Aero is Target's new line of stores with an upscale look and feel competing with Williams-Sonoma or Crate & Barrel. For this group collaboration project we had to create branding
that could be used across all store departments. Two classmates Cindy Cruz and Phuong Nguyen, joined me in this endeavor.
In this system we created over 80 items to flush out our concept. Our group went for a
look that carried the Target origins, but looked different enough not to be associated with
it at first glance.