U.S. FIGURE SKATING
Our assignment for Identity 2 was to redesign an identity system for an existing brand. Although the United States Figure Skating logo was redesigned in the past decade, it looks dated. Having spent eleven years as a competitive figure skater I wanted to design this
logo to embody my vision of an elegant and refined sport.
After many attempts drawing figure after figure, I created a figure in a classic position
that was reproduceable both in the logo lockup and could stand on it's own. Pairing this versatile figure with light clean type, I could create a modern elegant logo, and capture
the essence of skating.